Project Description . Filmmakers

BLOOM CITY is a journey-based documentary that follows the trials and progress of two visionary brothers in their efforts to change the landscape of New York City, one taxi at a time. Beginning in September 2007 and until year's end, New York City was visually transformed, as the ubiquitous yellow icon became a mobile artistic canvas or -- "Garden in Transit."

Continuing their use of art and poignant visual imagery for large-scale projects of social consequence (previous projects have included Nascar race cars, airplanes and the country’s largest passenger blimp), the Massey brothers, with the help of thousands upon thousands of NYC children in schools and hospitals, are aspiring to their largest canvas yet. With thousands more adults volunteering to lend a hand for what Mayor Bloomberg describes as a "mammoth, once-in-a-lifetime effort," Garden In Transit may be the most ambitious community collaboration and public art project in the Nation’s history.

Inspired by the vertical nature of New York City, the brothers envisioned looking down on the streets from above and seeing a moving work of art. BLOOM CITY will follow the journey of their current project, and the Masseys’ efforts to change the face of the City for four short months by transforming one of its most recognizable icons: the New York City taxi cab.